Brisbane takes the soft approach to the G20
Brisbane Marketing said the challenge for the city during the G20 Leaders Summit in November would be to tell Brisbane’s story "and drive over the tsunami of attention that will be given to the world leaders attending the event".
John Aitken, CEO of Brisbane Marketing, said the focus would be on soft infrastructure, "not so much flower pots and flags around the streets".
"We have a huge opportunity to draw attention to what we’re doing here in terms of tourism and conventions, R&D, biotech, environmental sustainability and the digital industry," Aitken said.
A key component of the Brisbane story will be the Global Cafe in the City Hall, showcasing city and state achievements in new technologies.
"If we can host a successful G20 it will show we can handle any big event here in Brisbane," said Aitken.
About 4000 delegates and 3000 domestic and international media are expected to attend the Brisbane summit from November 15-16.
Ian Jarrett
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