Britain woos Chinese tourists
British travel firms are visiting China this week in a bid to tap the growing Chinese market.
The China Mission, led by VisitBritain, includes representatives from 32 companies including British Airways, Harrods and St Pauls Cathedral.
The aim is to introduce British tourism businesses to key Chinese buyers.
The China Mission will take in Beijing, Shanghai and Hong Kong, with a series of business to business appointments.
The average Chinese visitor to Britain spends around £1,700 – which is more than three times the global average of £567.
The UK saw visitors from China increase by 23% last year and by a further 23% in the first nine months of this year.
Forecasts suggest that by 2020 Britain could be welcoming almost 300,000 visitors a year.
VisitBritain's strategy and communication director, Patricia Yates said: "This will be the largest ever delegation of British tourism businesses to journey to China, an indication of how important the market is to Britain as we reach a crucial time for tourism."
Diane
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025