British seaside needs a Tsar, says tourism body

A tourism body is calling for the appointment of a Seaside Tsar to help Britain’s ‘forgotten’ seaside towns fight back from ‘decades of decay’.

A report, commissioned by the British Hospitality Association (BHA), found that people living in seaside towns are more likely to be poorly educated, unemployed, unemployable, lacking in ambition, claiming benefits and living in multiple occupation housing.

A separate survey by the owners of Butlin’s found that more than half of Britons have not visited the British seaside in the past three years, and 65% believe that the British seaside is run down and in need of investment. However, the number of Britions holidaying at home this year is set to rise by 2.5 million due to the increased costs of holidays abroad following sterling’s fall.

Nine out of the 10 most deprived neighbourhoods in the UK are seaside communities, according to the Department for Communities and Local Government 2015 Index of Multiple Deprivation.

The decline of the traditional annual holiday by the seaside, combined with the collapse of shipbuilding and fishing, growing drug use, and cutbacks in budgets affecting tourism promotion, maintenance of public places, street cleaning and the providing of education have all contributed to the situation, said the report.

The BHA report, Creating Coastal Powerhouses, said that businesses in seaside towns are more likely to fail – especially accommodation providers – and called on the Government to create Coastal Enterprise Zones to encourage businesses to move to and invest in the coast.

The Association cites the successful regeneration of Folkestone in Kent and along the Jurassic Coast in Dorset and east Devon as examples of how the British seaside can recover.

It has produced a seven-point action plan to breathe new life into seaside towns which calls on the Government to:

1.Appoint a Seaside Tsar to coordinate a coherent response across all departments and spending – very much like Lord Heseltine’s work in Liverpool in the 1980s.

2.Establish Coastal Action Groups, to develop a co-ordinated response and investment strategy to target the specific social and economic challenges that seaside towns face.

3.Create a progressive tax environment, including a reduction in Tourism VAT, to encourage coastal businesses to invest in themselves.

4.Create Coastal Enterprise Zones to incentivise investment and encourage businesses to move to the coast and create jobs.

5.Invest in critical infrastructure and improve broadband, rail and road connections, and protect against the threat of rising sea levels.

6.Improve education and training provision for young people and adults to ensure that they have the skills for a variety of sectors.

7.Support Local Authorities to tackle social issues and housing problems which reduce their attraction as visitor destination

BHA chief executive Ufi Ibrahim said: "We look forward to the appointment of a Seaside Tsar. Our members, who invest in and operate hospitality and tourism businesses recognise the problems facing many coastal communities but we also know there are fantastic opportunities to boost these places and help revive the Great British Seaside holiday.

"250 million visits are already made to the UK’s coast each year, generating £17 billion to the economy. But we know there is a lot more to do – and that can only happen with a concerted effort by a committed government and the private sector. Together we can turn the tide and bring a smile back to the seaside."