Brits top list of travellers craving overseas trips, Trip Advisor study finds
One in nine consumers have already booked an overseas holiday in 2021 with nearly half making plans to jet off overseas at some point in the year, according to a Trip Advisor study.
Global research conducted in six countries, including the UK, found 47% were plotting an international holiday. A little under a third had already ruled out a foreign trip.
"While recent returns by governments to lockdowns in Europe and the United States means travellers are likely grounded through much of the first quarter, we anticipate significant recovery across the industry heading into the summer months," the Trip Advisor report states.
"Already, the majority of hotel clicks on Trip Advisor for trips taking place from May onwards are to international destinations as opposed to domestic destinations.
"This is an early signal that travellers are feeling increasingly confident that they will be able to travel abroad in 2021, at least in the back half of the year."
Brits and Germans are the most eager to head to sunnier climes, the research found, with 85% of users searching getaways abroad.
That fell to 53% among US travellers and just 14% in Australia, the result of the government’s virtual ban on people leaving or entering the country.
Globally, 77% of travellers said they will be more likely to travel internationally if they receive the vaccine, rising to 86% for travel domestically.
The survey also found that more than a quarter (26%) will only travel to destinations that require visitors to be vaccinated.
Domestic travel remains strong, Trip Advisor said, with 74% planning to take at least one overnight domestic leisure trip in 2021.
Just under half (45%) are planning two domestic trips in 2021, up from 40% in 2020.
A quarter of Brits said they intend to take three UK trips during the year.
The survey also found that seven out of 10 holidaymakers will spend more time choosing which destination to visit.
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