Brittany puts figure on New Year ad campaign
Brittany Ferries has confirmed that it is spending £1.2 million on its turn of the year advertising campaign, which includes TV commercials across parts of Meridan, Wales, the West Country and Central regions.
Its 30 and 60-second ads, launched on December 27, are also in cinemas and these are being supported by press and online ads.
The campaign has been designed to highlight Brittany’s range of gites, hotels, casa and camp sites.
The idea at the heart of the campaign is ‘For Anyone Who Loves France and Spain’ and features emotionally engaging footage of families and couples enjoying breaks abroad and on board.
The campaign was created by Brighton-based agency Designate whose clients also include LV=, Columbus Direct, Mark Warner, Audley Travel and Priority Pass.
Richard Price, head of marketing at Brittany Ferries, said, "This is an evolution of our successful brand campaign last year with a renewed focus on the breadth of the Brittany Ferries offering, particularly our sail-and-stay holiday products.
"We’ve had a very successful year and I am sure this new campaign will introduce even more travellers to the convenience of travel from Portsmouth, Poole and Plymouth as well as the quality of our premium service and value of our holiday packages."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025