BSkyB teams up with lastminute.com
lastminute.com has formed a partnership with British Sky Broadcasting to sell its key products through the interactive television service, Sky Active.
Expected to launch this autumn, the deal will extend Sky Active’s line-up of retail and travel services, while providing a significant distribution platform for lastminute.com. A wide variety of lastminute.com products – from travel deals to theatre tickets and retail products – will be offered to viewers with up-to-the-minute availability and pricing.
Jon Florsheim, managing director of Sky Interactive, said: “BSkyB looks forward to welcoming one of Europe’s best known Internet brands to the UK’s leading interactive television service. lastminute.com’s high-quality range of travel and entertainment deals will be a valuable addition to the array of products on offer to Sky Active users.”
lastminute.com group managing director Martha Lane Fox said:
“lastminute.com is always looking for innovative and cost-effective ways that new and existing customers can access its great deals – what better way than enabling them to do so via the convenience of their television, a medium well suited to lastminute.com’s lifestyle products. Using Sky Active as a transaction platform further builds on lastminute.com’s multi channel, multi platform strategy and builds a strong partnership with BSkyB, the UK’s market leader in digital commerce.”
Sky Active is currently available through digital satellite television in 5.5 million homes across the UK.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
TAP Air Portugal to operate 29 flights due to strike on December 11