Budget pan-African airline unveils its branding
EasyJet founder Sir Stelios’ new budget African airline FastJet has unveiled its new branding ahead its website going live a week today.
The new branding, featuring the well-known African Grey Parrot, was selected following in-depth market research in Africa and reflects the Company’s mission, values and target audience.
The new web site www.fastjet.com will go live next Tuesday to coincide with a big consumer launch from its first base in Tanzania.
Tickets will be sold online as well as through travel agents and fastjet’s own sales desk, call centre and offices throughout East Africa.
Richard Bodin, chief commercial officer, said that the airline has a target date for the end of the month for its first flight but some of the regulatory issues were still being tied up so they are unable to say which route that will be.
Fastjet chief executive Ed Winter said: "The African Grey is renowned for its intelligence and is therefore a perfect personification of fastjet’s motto; smart travel."
The airline now has three Airbus A319s as part of its fleet. All three aircraft are in the process of being painted with the fastjet livery before being dispatched to Tanzania ready for the launch.
Diane
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