Business carrier in new marketing drive
Premium-only transatlantic carrier Eos has launched a marketing campaign in London and New York and unveiled plans for a new loyalty scheme.
The campaign, described as “multi-million dollar” in a company statement, will feature print and poster ads in the heart of the City as it looks to build awareness among executives.
The campaign will focus on what the carrier says is its “exceptional service, quality and value.”
Meanwhile, the loyalty scheme, Eos Club 48 – named as such for the number of seats on its aircraft – will enable passengers to trade air miles for bookings on any airline.
They will receive 80,000 points for their first flight which a spokesman said is the equivalent of £450. Although it can be used against any airline, the flight must be booked by Eos.
“Eos Club 48 is unprecedented,” claimed executive vice president of marketing John Rindlaub. “No other airline offers the option to redeem rewards for travel on any airline without restrictions.”
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