Campaign hopes to keep travel spirit alive amid Brexit chaos
Online travel agent Lastminute is launching a campaign today to try to keep the travel spirit alive amid Brexit chaos.
It hopes the campaign will highlight that no matter what the outcome of the Brexit negotiations, the nation’s desire to travel will not be affected.
"With Brexit developments moving at the speed of light, the premise of developing a campaign which tackles the subject proved somewhat challenging," it said.
Running for two weeks, the campaign will see digital screens displayed across major London stations such as Liverpool Street, Blackfriars, Cannon Street, City Thameslink and Fenchurch Street.
Each display is designed tol reassure the consumers that, whether it’s leave or remain, lastminute.com will ‘get you there all the same’.
CEO Marco Corradino said the online agent wanted to reassure travellers amid growing concerns.
"We can’t predict what the impact of Brexit will be, but one thing that hasn’t changed over the last 20 years is that people will continue to yearn for inspirational and seamless travel which we’re determined to continue delivering," he said.
Despite so much uncertainty surrounding Brexit, a survey by Lastminute shows two thirds of consumers still feel connected to Europe when it comes to holidays, with previous visits and familiarity of the EU countries (64%) being the main reason for trips there.
The survey also highlighted that consumers searching for holidays on lastminute.com for the post Brexit travel period are growing compared to last year and are even outperforming the pre-Brexit travel period by 30%.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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