The Caravan Club has added motorhomes to its name in a bid to inspire new generations to experience the adventure of travel in the great outdoors.
The 110-year-old club’s membership has more than one million caravanners, motorhomers and trailer tent owners across the UK.
Chairman Grenville Chamberlain said the name change was an ‘exciting and historic moment’.
"While the heart of our community remains the same, our new name reflects how our membership has changed and grown," he said.
"We will focus on developing pioneering new ideas and services which share our expertise, inspire and welcome everyone to the freedom of exploring and enjoying adventures in the great outdoors. That’s why we are also upgrading facilities across our entire site network including wi-fi on every single site by the end of this year and expanding our worldwide travel options."
Harvey Alexander, director of marketing, added: "We already offer service and facilities for whichever way our members chose to travel by caravan, motorhome or trailer tent and our new name reflects the fact that four out of 10 new members are now motorhome owners.
"We know that members’ outfits, hobbies and interests are becoming more varied so we will be working doubly hard to reflect, support and highlight those opportunities and to open people’s eyes to the possibilities of the adventures available by caravan and motorhome."
The announcement came with the launch of a report which predicted more than 16 million caravan, motorhome and camping trips will be made next year – the highest since 2006.
In the next five years the number of trips taken will increase by 400,000, according the Caravan and Motorhome Club Inspiring Adventure Report.
The Club is also expecting the number of caravans and motorhomes in the UK to rise from 755,000 in circulation today to top more than 800,000 for the first time by 2022.
