Caribbean islands launch new campaign
The Antigua and Barbuda Tourism Authority is joining forces with trade partners on a new brand marketing campaign launching on Friday to drive sales this summer.
The tourism authority has partnered with tour operators, including Caribtours, Kuoni and Gold Medal, as well as airlines and other partners to maximise the size and impact of the outdoor and indoor digital campaign, which includes adverts at all London’s main train stations.
It is the twin destinations’ first campaign since Antigua and Barbuda began working with the M&C Saatchi creative agency earlier this month. It will be developed over the coming weeks.
The outdoor will run for two weeks starting this weekend, with the digital display and social media activity continuing for three months.
Jean-Marc Flambert, the tourism authority’s vice-president sales and marketing UK & Europe, said; "We are delighted to be working with our key industry partners to proactively push summer and autumn sales to the destination.
"It has been very encouraging to see how supportive the trade has been of this campaign. At this time, it is important that we all work together to ensure that consumers continue to have the confidence to book. Travel agents play a big role in our strategy and we look forward to growing the revenue to the island together."
An agent competition is running alongside the campaign. Travel agents are invited to tweet a photo of the outdoor advert using hashtag #AntiguaBarbudaLondon to be entered into prize draw to win a bottle of Antiguan English Harbour Rum. The competition closes July 6.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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