Carlson Rezidor signs new distribution agreement with Sabre
Sunday, 02 Feb, 2017
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Carlson Rezidor has inked a new agreement with Sabre.
The hotel group tapped Sabre Hospitality Solutions to support its ecommerce strategy for all its brands including Quorvus Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inns & Suites By Carlson.
The renewed partnership will enable the company to advance its online brand performance and drive incremental revenue through direct channels, it said.
"Sabre’s proven ability as an industry innovator to support transformation for global brands like ours and to consistently deliver innovative solutions makes them the right partner for this important initiative," said Kevin Carl, Carlson Rezidor’s executive vice president and global chief information technology officer.
Sabre’s digital platform will integrate 1,400 existing properties and help support its global expansion plans.
Sabre handles more than US$120 billion worth of transactions annually for hotel and airline partners.
"Sabre’s ability to quickly deploy globally-scalable solutions is one of many critical capabilities we deliver to customers like Carlson Rezidor," said Alex Alt, president of Sabre Hospitality Solutions.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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