Cartoon puts simple tourism sustainability case
A new animated film has been launched by the Travel Foundation to celebrate its tenth anniversary this year.
The film has been created as an introduction and reminder as to why sustainable business practice matters in today’s highly competitive business environment.
"This is designed as a fun, engaging introduction as to why a responsible approach to tourism is essential for travel businesses to thrive in the long term," said Salli Felton, acting chief executive of the Travel Foundation.
"In a price-driven market it’s easy to lose sight of corporate responsibility to the fragile destinations our customers visit and to let the issues of supporting local people and protecting our planet slide down the business agenda."
"But as tourism grows at a rapid pace, we can’t ever take our eye off the ball. It’s never too late for travel firms of any size to get involved and the film makes this crucial point."
"This film is intended to introduce what sustainability means for those who have yet to take the first steps, and as a reminder about continuing to raise the bar for those already engaged."
The film can be seen at http://youtu.be/_Quskyp7auk
The charity will use the film to engage more companies in their work and is encouraging businesses to share with staff.
Valere Tjolle
NEW SUSTAINABLE/REAL TOURISM INFORMATION & OFFERS HERE
Valere
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports
All eyes on Qatar as Qatar Airways leads a season of global events