Cash injection for Splendia to fund expansion
Hotel booking website Splendia has secured an injection of funds from Crédit Agricole Private Equity of €3 million.
This is in addition to an original investment by Alven Capital, which has invested €2 million since 2006 to help finance Splendia’s international growth.
Splendia, which operates a hotel booking website for “luxury and character hotelsâ€, now has a selection of more than 1,750 hotels worldwide.
It claims its turnover has doubled yearly to reach €27 million in 2007.
It said the funds from Crédit Agricole Private Equity will help the company expand in America and Asia and support marketing strategies to ensure greater customer loyalty.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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