Cathay Pacific launches "The Most Fun Per Km2" campaign for Hong Kong

Following 3 Gen Z around Hong Kong

He continued, “Hong Kong may span just 1,104 Km2, but it is a bustling metropolis offering a kaleidoscope of experiences. It’s astonishing how in one corner, one can find neon-lit night markets and art-filled lanes, and in the next, serene temples and calming waterfronts – proving that no two km2 are ever the same. And as the home carrier of Hong Kong, we’re very proud to be part of that journey to help travelers experience all that the city has to offer.”

To inspire travelers to enjoy all that Hong Kong has to offer, the campaign adopts a fun and social-led approach. It carries the spirit of The Most Fun Per Km2, where audiences can experience a slice of Hong Kong’s diversity in bite-sized itineraries through the adventures of the three travelers.

Kai is roaming the stilt-house streets and bustling waterfront of Tai O, uncovering the charm of this historic fishing village. Often described as the “Venice of the East”, soaks in panoramic views on a boat tour, savor the silkiest tofu pudding at Tofu Grandma Station, and buy cute souvenirs at the Shui Mui store.

Lifestyle blogger Irny wanders through the neon-lit buildings and vibrant streets of Tsim Sha Tsui, introducing Muslim-friendly eateries such as Marouf & Puff Bake, and exploring vintage finds. A reflection of Hong Kong’s multicultural and inclusive spirit, Muslim travelers are indeed spoiled for choice when it comes to dining, nature exploration and souvenir shopping in the city.

Lastly, culture curator Suhada reveals heritage landmarks that have been transformed into trendy hot-spots in Central. She is visiting the rejuvenated Central Market, uncovering antique finds along Cat Street, and sipping coffee from a former jail cell at On The Hill Coffee Bar in Tai Kwun, now a heritage and arts center.

Hong Kong Tourism Board, Regional Director of Southeast Asia Liew Chian Jia said. “We’re delighted to partner with Cathay Pacific on this campaign that brings to life the incredible depth and diversity of Hong Kong. By spotlighting hidden gems and local experiences, both familiar and beyond the usual visitor hot-spots, the campaign reveals just how much variety and excitement can be found throughout the city. We hope it inspires travelers to rediscover Hong Kong in new and unexpected ways.”

Many special events to enjoy

Leo Singapore Group Executive Creative Director, Asheen Naidu added. “Our creative vision behind the campaign was to showcase the juxtaposition that defines Hong Kong. Its densely packed streets are turning into a canvas for endless discovery. We wanted to highlight how proximity fuels possibility. Where a Michelin-starred restaurant, a tucked-away jazz bar, and a shopper’s paradise can all exist within just one square kilometer.”

In addition to the attractions, visitors have much more to look forward to as they plan their travels to the city.

An exciting lineup of events awaits in the upcoming months. That includes major K-Pop concerts by Riize and LE SSERAFIM. But also the Hong Kong Football Festival featuring international clubs such as AC Milan, Arsenal, Liverpool FC, and Tottenham Hotspur.