Cheapflights expands into Germany
Cheapflights is opening its first foreign language site in Germany based on a new international technology platform.
The German site – www.cheapflug.de – is based on a platform which powers the price comparison company’s websites in the UK and US.
This approach will enable Cheapflug.de to introduce new features rapidly beyond the initial “light†site launched earlier this month, the company said.
Cheapflug.de will initially be managed from London, the company’s technical hub for European operations.
Cheapflights selected Germany as its first continental European launch due to the country’s leading position in outbound tourism from Europe, its strong business economy, plus the positive encouragement from leading German flight providers.
The Cheapflug.de site carries flight deals departing from Germany and from airports in Austria as well as those airports close to Germany’s borders with neighbouring countries.
Cheapflights’ CEO Chris Cuddy saidd: “Germany is a significant step forward in Cheapflights’ international expansion and is part of Cheapflights’ wider strategy to go global within the next five years.
“Our newly redesigned technology platform enables Cheapflights to embark on this launch with minimal additional investment.
“We are most encouraged to see the extremely positive initial response from German users and our existing travel partners who embrace our international ambitions to develop multi-national business relationships.”
by Phil Davies
Phil Davies
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