China, South Korea and Japan to collaborate on tourism campaign
East Asia’s three big heavyweights – China, South Korea and Japan – have agreed to foster closer tourism ties in a bid to boost visitor numbers in the three countries to 30 million in five years.
This comes despite tensions rumbling on over territorial disputes in the South China Sea.
Japanese tourism minister Akihiro Ota on Sunday met with fellow tourism leaders Li Jinzao of the China National Tourism Administration and Kim Jong-Deok of South Korea in Tokyo to discuss ways to collaborate to improve tourism prospects.
A ‘Visit East Asia’ campaign is one initiative being considered, the ministers said, which will likely be showcased during the 2018 Winter Olympics in Pyeongchang, South Korea and the Tokyo Olympics in 2020.
They also called for measures to increase cultural awareness and tourist safety.
Li said Chinese tourists must learn to behave better when visiting Japan and other countries, citing the lack of exposure to local customs and manners in foreign countries as the reason for many high profile incidents involving Chinese tourists.
National Tourism Administration said last week it would begin ‘social supervision’ – monitoring its citizens abroad for any incidents which could damage the country’s reputation.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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