Chippy, DJ and yoga teacher to front VisitBritain’s new ad campaign
A fish market trader, a local DJ, a yoga teacher, brewer and a seaside chippy owner will be the face of VisitBritain’s new advertising campaign.
The new tourism initiative, designed to tie in with British Tourism Week, focuses on characters rather than destinations and attractions to present a flavour of Britain to the rest of the world.
VisitBritain hopes the personalities will become ambassadors for the best of British.
“We know Britain has an astonishing range of attractions but we also believe that the people of Britain have incredible qualities,†said Mike Bedingfield, Britain marketing director of VisitBritain.
“We want to give the world a glimpse of the personalities they can meet when they holiday or visit Britain.
“Britain is about so much more than the stereo-typed bowler-hat and Beefeater and we want to show our diverse culture and the incredible people who make visiting Britain such a joy
“We are very proud of the being British and we believe the world will be fascinated by these five diverse characters.â€
Five mini documentaries will feature on VisitBritain’s new video channel www.visitbritain.com/videos along with a range of other British tourism related footage.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive