Choice Hotels unveils findings of European hoteliers survey
A survey of Choice hoteliers across Europe found two thirds don’t think Brexit will have an impact on their business.
The annual European Hotelier Pulse-Check, which assesses over 100 of the group’s hoteliers, found 65% said Britain leaving the EU was unlikely to have any affect on their business.
But 19% believe it might have a negative impact.
When asked about the impact of high security across Europe, 62% thought travellers would come to Europe regardless and believe the extra security gives travellers confidence.
When asked to predict the main industry trend for 2017, 34% of the hoteliers point towards the continued increase in digital, as opposed to traditional advertising, while 18% believed more travellers are likely to book direct via hotel websites.
The survey revealed that 64% of Choice pan-European hoteliers surveyed are entering 2017 with confidence that the hotel sector will likely realize a sustained upturn in 2017, with the same number also confident that room rates will likely continue to perform well.
Choice Hotels Europe operates the Ascend, Clarion, Quality and Comfort brands.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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