Choice Hotels unveils findings of European hoteliers survey
A survey of Choice hoteliers across Europe found two thirds don’t think Brexit will have an impact on their business.
The annual European Hotelier Pulse-Check, which assesses over 100 of the group’s hoteliers, found 65% said Britain leaving the EU was unlikely to have any affect on their business.
But 19% believe it might have a negative impact.
When asked about the impact of high security across Europe, 62% thought travellers would come to Europe regardless and believe the extra security gives travellers confidence.
When asked to predict the main industry trend for 2017, 34% of the hoteliers point towards the continued increase in digital, as opposed to traditional advertising, while 18% believed more travellers are likely to book direct via hotel websites.
The survey revealed that 64% of Choice pan-European hoteliers surveyed are entering 2017 with confidence that the hotel sector will likely realize a sustained upturn in 2017, with the same number also confident that room rates will likely continue to perform well.
Choice Hotels Europe operates the Ascend, Clarion, Quality and Comfort brands.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025