CLIA goes global with Cruise Month
Cruise body CLIA is taking its annual Cruise Month campaign global for the first time.
The month of October will see cruise lines and CLIA’s worldwide offices carry out initiatives designed to increase the awareness of cruise holidays.
“As the cruise industry continues to grow globally, the opportunity to expand Cruise Month internationally was a natural progression as we strive to raise consumer awareness about the unlimited choices cruising offers for every type of traveller," said Cindy D’Aoust, president and CEO of CLIA.
“While each region will create programmes specific to their market, the Cruise Month brand will be used globally with the overall objectives to promote cruise travel, bring resources and tools to our travel agent community, and shine a spotlight on the global cruise industry."
She called on agents to get involved.
"Travel agents play a vital role to the cruise industry as internationally more than 75% of cruises are reserved using a travel agent, therefore travel agent support and engagement is vital to the success of the Cruise Month," she said.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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