CLIA to focus on sustainability and wellness for Cruise Month campaign
CLIA UK & Ireland will focus on sustainability and wellness for its annual ‘Cruise Month’ campaign running throughout September.
The industry wants to showcase and champion what cruise lines are doing in terms of creating a sustainable future and enriching wellness experiences.
Agents will be equipped with a dedicated toolkit found on the CLIA website available on August 26.
It will include exclusive cruise line deals and promotions, social media graphics, ocean and river cruise guides, and a sustainability fact sheet.
CLIA is also encouraging agents to create their own special cruise event to keep in touch with existing customers and entice first time cruisers to book.
Andy Harmer, CLIA UK & Ireland director, said: "Cruise Month unites the UK & Irish cruise industry – bringing together cruise lines, travel agents, media and CLIA – through an integrated campaign to promote positive messaging about why to choose a cruise holiday and the benefits of doing so.
"Sustainability and wellness were chosen as the key themes for Cruise Month this year as both are increasingly important factors to consumers who want to make responsible holiday choices. Furthermore, there is a significant amount of innovation from cruise lines in both wellness and sustainability, placing the cruise industry as thought leaders in these areas.
"Getting actively involved in Cruise Month can help agents to increase cruise sales, visibility of your business and get Britain talking about cruise."
CLIA travel agents can download the agent toolkit on www.cruiseexperts.org and follow the CLIA social media channels.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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