Club Med makes the grade
Club Med says it is on course with the restructuring of its global resort empire.
A strategy to upgrade resorts and close those not meeting new standards is having a positive bottom line impact, said CEO Henri Giscard d’Estaing
“In fiscal 2011, Club Méditerranée is now structurally profitable. We gained 130,000 customers in the upmarket segment and enjoyed record-high customer satisfaction rates,†he said.
Two thirds of Club Med villages are now in the upmarket or very upmarket segment and 60 percent of sales will be direct by year-end 2012, the company said.
“We will be well prepared to enter a new era,†added Giscard d’Estaing.
In 2012, Club Med will open its second village in China – Guilin, a 4-Trident village that will be operated under a management contract.
Asia has benefited from continued 40 percent sales growth in Greater China although business slowed in Japan due to the impact on travel of the Fukushima earthquake, and in Australia due to the closure of the Lindeman resort village.
Renovations in 2012 will focus on Asia: Phuket in Thailand, Kabira Beach in Japan and the completion of Sahoro’s upgrade from 3 to 4 Tridents, also in Japan.
Ian Jarrett
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