Costa UK chief returns to Italy
Monday, 05 May, 2010
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Costa Cruises’ claims it is maintaining its commitment to the UK despite London-based boss Marco Rosa being recalled to Italy in a restructuring.
Rosa will become area director for the UK, Scandinavia and South Africa from June 1 rather than having sole responsibility for the UK.
UK-based sales managers will be supported by marketing and commercial teams centralised at Costa’s headquarters in Genoa.
Rosa’s new role is a key element in an initiative to centralise resources and offer the highest possible standards of service and assistance, while maintaining a local presence with a dedicated UK sales team, the company said.
He will report to Angelo Capurro, director of UK and growth markets.
“The aim would be to maintain the presence of Costa Cruises while increasing the quality of the relationships with the major clients and to find new marketing opportunities,” a statement said.
“With the new commercial structure for the UK market, Costa Cruises aims to improve the quality of service offered.
“The aim is to optimise the resources and the professional competences that operate in Costa Cruises, to maintain our leadership position in Europe and to be the leaders in client service by being faster, more efficient and more focused.
“This reorganisation represents an investment for the future, to sustain our growth.
“Costa Cruises intends to grow together with its commercial partners by offering the resources of a big company to guarantee a more efficient and tailor-made service.”
Company president Gianni Onorato said: “Marco will continue to build on the excellent results he achieved in the UK market, which is strategic to the future development of Costa Cruises.”
by Phil Davies
Phil Davies
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