Cox & Kings backs Bentours, Tempo to stand tall
MELBOURNE – Cox & Kings has formally launched its Australian operation with a promise that it will not interfere with its newly acquired brands in Australia, Bentours and Tempo Holidays.
Australia CEO Steve Reynolds said Bentours and Tempo staff were experts in their specialist areas so there was no reason to draw the two Australian companies into a single Cox & Kings reservations department.
“If you look at Bentours’ expertise in Scandinavia, going forward this could be very valuable to Cox & Kings offices in other destinations, he said.â€
Cox and Kings traces its origins back to 1758 when a colonel’s clerk, Richard Cox, included among his many roles that of a travel agent for the British Army.
Reynolds said Cox & Kings – a publicly-listed company on the
Mumbai stock exchange – would keep its focus on its small groups product while it built awareness and presence in Australia.
“We don’t want to do too much too quickly and confuse the message,†he said.
“We need to be patient. Customers need to try the product, be satisfied with it and spread the message.
“So far travel agent awareness of the Cox & Kings brand and product range is very encouraging,†he said.
Cox & Kings’ global chairman, Tony Good, told TravelMole the company would remain open to more acquisitions in English-speaking countries with the United States and Canada of special interest.
Cox & Kings will shortly launch online consolidator ezeego1 that, Reynolds said, “would be a powerful tool for agents to allow them to compete with any price presented to them by a consumer”.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers reduced timetable to over 60 destinations
Hands In, UATP join forces for airline multi-card payments
AirlineRatings reveals world's safest airline rankings for 2026
Vietnam warns airlines of possible flight reductions amid jet fuel shortages
Fliggy opens AI-powered travel bookings and developer tools