Crown bets on an ace ambassador

Sunday, 11 Oct, 2011 0

Casino and hotel operator Crown has signed off on a two-year sponsorship agreement with the Chinese tennis star, Li Na.

In 2011, Li became the first Chinese tennis player to reach a Grand Slam final at the Australian Open, which was followed by a historic win at the 2011 French Open.

Crown said Li’s global fan base, along with massive appeal in her home country, presented Crown with an excellent opportunity to further showcase the Crown brand nationally and internationally.

Crown deputy CEO, Greg Hawkins said, “This new initiative provides Crown with significant increased exposure in Asia and is an integral part of Crown’s global marketing strategy to attract further international visitors to Australia and Crown.”

Crown Ltd owns and operates Crown Melbourne and the Burswood Entertainment Complex in Perth.



 

profileimage

Ian Jarrett



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...