Cruise comparison site launches
A new comparison site launches today dedicated to the cruise industry.
It has been founded by Tom Fotheringham, former DFDS Seaways advertising manager and then online marketing manager.
A spokeswoman for the company said there is also a strong backing from a prominent industry name but added: “We are not able to specify at this point who it is.”
She said the website is funded by personal money as well as from investment.
“The site has had proof of concept funding from Northstar, a venture capital company dedicated to building successful high growth businesses across the North East of England,” said the spokeswoman.
The company receives commission from each sale made via the site.
www.CruiseCompare.co.uk claims to be an independent website offering an unbiased and accurate service to both experienced and first time cruisers.
It is partnered with P&O Cruises, Royal Caribbean Cruises, Celebrity Cruises, Princess Cruises, Costa Cruises, Norwegian Cruise Line (NCL), and Carnival and compares over 10,000 cruises.
Three live prices and booking options are displayed along the side of each cruise.
Managing director Danielle Fear, who has a PR and marketing background, said: “The site is completely impartial, and offers cruises from all major cruise providers, allowing users to find the best possible deal for them.
“CruiseCompare.co.uk is a unique service, and the concept is based on popular and successful business models used by insurance providers, mobile phone providers and financial services.â€
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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