Cruise ship pricing: down, down?

Friday, 06 Mar, 2008 0

With more choices in food and activities now available in this year’s cruise industry, the question comes up: will prices be on the rise? The answer: consumers with flexible vacation plans might expect some deals, answers the AP.

“The more uncertainty there is in the marketplace, the more deals there will be later in the year,” said Heidi Allison Shane, spokeswoman for CruiseCompete.com. She added:

“When the cruise lines go out with high prices, and they don’t sell out, the bigger the discounts later on.”

The softest markets, she predicted, will be in mega-ships sailing to the Caribbean and Bermuda.

Carolyn Spencer Brown, editor of CruiseCritic.com, also expects “more competitive prices for sure, because the economy is shaky, but where you’ll find the real deals are on the older ships in cruise-line fleets, not the newer and bigger models.”

Upscale clients particularly are expected to continue to take cruises, according to a SeaDream Yacht Survey of its top 5,000 most active guests.

It revealed that “upscale travelers will not be greatly affected by economic bad news and will continue to travel. Middle income travelers are likely to be highly affected,” according to Larry Pimentel, president and CEO.

The survey of SeaDream’s past passengers indicated that a sizable majority of upper income households (65.3%) will continue to travel as usual for rest, recreation and other leisure pursuits.

Report by David Wilkening



 

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