Crystal Cruises cuts prices

Sunday, 29 Jun, 2004 0

Crystal Cruises is featuring price reductions of 7-38% in its new 2005 Cruise Atlas.

The company calls it “more realistic” pricing.

“We’ve reevaluated the entire year and recognized that the current competitive travel environment and economic climate demands more realistic pricing  —  even in the luxury sector,” said Bill Smith, Crystal’s senior vice president, sales and marketing.

The reductions include the ship’s winter and fall cruises to the Mexican Riviera and the entire Alaska season.

The 2005 Cruise Atlas, in addition to the reductions, details the line’s entire 95 cruises.

Mr Smith added that Crystal bookings are up.

“As of early June, our bookings for the next year are 25% ahead of last time at this time,” he said. He expects another spurt in bookings with the launch of the new Cruise Atlas and the new prices.

Report by David Wilkening



 

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