Cunard hails record-breaking sales in 2024
Cunard has hailed a record-breaking year of bookings in 2024 so far.
From 1 January to 31 October this year, Cunard recorded an impressive 73,000 additional guest reservations compared to the same period in 2023.
This represents a 23% year-on-year increase.
It marks the highest number of guests booked between 1 January and 31 October than in any equivalent period on record.
Both the UK and North American markets contributed significantly, with a 24% increase in guests booking from the UK and 29% more from North America.
Cunard says he arrival of Cunard’s newest ship, Queen Anne, in May has been a key factor in the growth alongside the launch of three new cruise programmes in 2024.
Winter 2026 and summer 2026 itineraries were introduced in March, followed by the winter 2027 programme in October.
Known as a key British brand, Cunard’s global appeal nevertheless continues to grow.
More than half of bookings between 1 January and 31 October now originate from outside the UK.
International markets have shown particularly strong interest, with targeted marketing campaigns driving a 22% increase in international guest bookings over the past year.
From 1 January to 31 October 2024, the brand saw a 49% rise in first-time guests choosing to sail with Cunard compared to 2023.
Katie McAlister, President of Cunard, said: “Cunard continues to attract travellers from across the globe. The launch of Queen Anne has been a key driver of this success, increasing our capacity and capturing the imagination of both loyal and first-time guests.”
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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