Barnsley-based Holidays First, one of the fastest growing new travel brands to emerge in the North over the last year, has launched a ground-breaking online customer relationship management system to ensure the firm enjoys an excellent rapport with its customers.
After considering a wide range of CRM options, Holidays First has implemented Rapport CRM – the secure web-based system developed by the Wakefield-based software specialists DataConsulting.
‘Holidays First prides itself on giving its customers a very personal service, and Rapport really helps us to keep on top of all our customer’s holiday needs throughout the year’, said Holidays First managing director, Claire Willoughby
Built on DataConsulting’s data analysis and mining expertise, Rapport CRM allows Holidays First to keep close to its customers by identifying problems, driving marketing campaigns and increasing customer loyalty and retention.
Taking daily feeds from enquiry and booking systems, Rapport CRM accumulates the data and produces priceless intelligence to keep Holidays First close to its clients and fully informed of their needs. Functions include revenue statistics, targeted e-mail communications to thank customers and offer them relevant products, online questionnaires to gather vital information and market intelligence, and advanced reporting and customer segmentation.
Commenting on the implementation of Rapport CRM at Holidays First, Robin Clough, managing director of DataConsulting, says, ‘We seem to have filled a void in the holiday industry, which appears to lack an effective and easy to use CRM system. I’m convinced that Holidays First are setting new high standards in customer relations for others to follow.’
Holidays First is a member of The Freedom Travel Group, a trading division of
The Co-operative Travel which provides its members with the required ABTA and ATOL bonding.
For further information, please contact Robin Clough on 07946 940 465 or [email protected]
DataConsulting offers a range of services to help organisations maximise the value from their data and systems www.dataconsulting.co.uk
