Denver, Colorado to host International Pow Wow in 2018
Denver is to host the largest international travel trade show, U.S. Travel Association’s International Pow Wow (IPW), in May 2018. The announcement was made last week at IPW in Las Vegas.
IPW is the U.S. travel industry’s premier international marketplace and the largest generator of travel to the U.S.
In just three days of intensive pre-scheduled business appointments more than 1,000 travel organisations from every region of the USA and around 1.200 international and domestic buyers from over 65 countries conduct business negotiations that result in the generation of more than $3.5 billion in future U.S. travel. At IPW buyers and sellers are able to conduct business that would otherwise be generated only through an exhaustive number of long haul trips.
‘There is simply nothing we could do better to showcase all the exciting things that are happening in Denver to the international travel trade than to host IPW. This convention will have a lasting impact on our city, helping us to secure more international flights and bring more foreign visitors to Denver,’ said Richard Scharf, president and CEO of VISIT DENVER, the Convention and Visitors Bureau. ‘Previous studies show the city that hosts IPW can reap up to $350million in future international tourism business.’
IPW was last held in Denver in 1991. ‘By 2018, IPW delegates will be able to travel by train from Denver International Airport to downtown Denver and see an exciting, walkable and active city with more than 9,100 first class hotel rooms, all within easy walking distance of the critically acclaimed Colorado Convention Centre,’ Scharf commented.
Since IPW was last in Denver, the Mile High City has built two new sports stadiums, four new art museums, a new history museum, an opera house, a downtown theme park, more than a dozen new microbreweries, doubled the size of the convention centre and added 5,000 new hotel rooms and more than 200 new restaurants.
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Note to Editors:
Colorado is a four-season destination offering unparalleled adventure and recreational activities, an abundant arts scene, Western heritage, distinctive cuisine, and 25 renowned ski resort areas. The state’s scenic landscape boasts natural hot springs, the headwaters of four major rivers, many peaceful lakes and reservoirs, ten national parks and monuments, and 54 mountain peaks that top 14,000 feet. Colorado is hosting this year’s Solheim Cup in August – www.SolheimCup.com
www.colorado.com/english/home www.facebook.com/coloradoukirelandwww.twitter.com/colorado
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