Denver demand for hotel rooms pushing it to ‘tier one’
About 1,000 hotel rooms are set to open in downtown Denver within the next few years, adding to the 1,900 rooms opening in the last three years. But more are coming.
“The demand for more hotels is being spurred by increased business at downtown’s three large sports venues, a strong tourism marketing campaign and, most of all, the expansion of the Colorado Convention Center, according to city officials and hospitality experts,†says the Denver Business Journal.
There are currently about 7,000 hotel rooms downtown.
The 1,100-room, $335 million Hyatt Convention Center Hotel that opened in 2005 was the catalyst for market growth, tourism officials said.
“Having enough hotel capacity downtown to fill that convention center … pushes that tier one market that we’ve been looking for,” said Ilene Kamsler, president of the Colorado Hotel and Lodging Association.
“Tier one” is a marketing term designating a city as the highest status. Denver is currently considered a tier two market.
Report by David Wilkening
David
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