Domestic tourism gets digital media push
Digital media applications such as iPhones will play a part in a £3 million domestic tourism campaign by VisitEngland.
The marketing push (see previous TravelMole story) by the new tourism body breaks this weekend with print advertising in The Times and The Guardian.
TV advertising will then follow between May and June.
Digital and PR activity will also feature along with partnership activity such as joint TV slots with organisations including The National Trust.
The messages will also be delivered through digital media including an iPhone application and online advertising.
The multimedia push includes aerial photographs of England illustrating the different ways people can spend their time in the country.
VisitEngland head of marketing Amanda Smyth said: “This campaign is designed to inspire and stimulate consumers to take day visits, short breaks and holidays in England this year based on the range of experiences, fantastic quality and value on offer.
“VisitEngland is keen to work with England’s tourism industry, from destination marketing partners to tourism businesses, to help this campaign deliver its full potential.”
VisitEngland continues to use the Enjoy England consumer brand in the domestic market and continue to market England under the VisitEngland brand internationally.
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Hands In, UATP join forces for airline multi-card payments
Overseas travelers to the United States declined by 2.5% in 2025