Dubai numbers up, expectations high
Visitor numbers to Dubai from Australia and New Zealand increased by seven per cent last year.
Dubai Department of Tourism and Commerce Marketing (DTCM) figures show that the total number of Australian and New Zealand visitors to Dubai lifted from 212,523 in 2011 to 226,703 in 2012.
The number of Australian visitors to Dubai climbed to 193,575 from 179,214 the previous year, marking an increase of eight per cent.
Julie King, director of the DTCM Australia & New Zealand representative office, said the market’s interest in Dubai “continues to go from strength to strength and we looking forward to an exciting year ahead with the launch of Qantas flights to Dubai”.
King said one of DTCM’s primary objectives was to increase the length of stay in Dubai.
“To do this, we will continue to work closely with our industry partners, both here and in Dubai, to help drive awareness on the diversity of Dubai as well as positioning Dubai as a holiday destination in its own right.”
Ian Jarrett
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