EasyHotel names new CEO
EasyJet director Francois Bacchetta is to take over as chief executive officer of easyHotels.
He will join the budget hotel brand in the spring. It is currently being led by interim CEO Scott Christie following the resignation last year of former CEO Guy Parsons.
Bacchetta is currently easyJet director for France and Italy. EasyHotels said he has significant experience operating in the European travel market, including easyHotel’s core growth countries in continental Europe.
Importantly, it said Bacchetta has ‘a strong understanding of the ‘easy’ brand’ and was responsible for the country and growth strategies for his region, whilst bringing experience of managing online trading including digital marketing.
Prior to easyJet, François held a number of senior marketing positions at global cosmetics group L’Oréal, including being responsible for territories in South East Asia, as well as Europe.
Commenting on the appointment, easyHotel non-executive chairman Harm Meijer said: "Following a comprehensive search, we are pleased that François is joining us to lead easyHotel in its aspiration to become a European leader in the super budget hotel segment. He knows the easy brand and understands its values extremely well. He also brings a wealth of experience in developing businesses, strategy, business optimisation, leadership, marketing and revenue management. We look forward to working with François in the future."
Bacchetta added: "EasyHotel is a business I greatly admire and I am thrilled to be appointed. With a strong hotel network established in the UK, I believe this is a very exciting time for the brand and I look forward to leading the expansion in Europe as the Group seeks to become a leader in the budget hotel space."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025