EasyJet found guilty of misleading ski customers
EasyJet has been found guilty of misleading advertising after it was unable to prove that it had ski holidays available at the price stated in emails sent to potential customers.
One recipient complained to the Advertising Standards Authority after he failed to find a break on the easyJet Holidays website for the advertised price, despite visiting on the day he received the email.
EasyJet pointed out that its advert stated that it had "extremely limited availability" for the offer of a seven-night self-catering ski trip for £195, but the ASA said easyJet had not provided any proof that the holidays were available at the price stated.
"We acknowledged the stated price directed readers to small print that stated "Holiday Prices have extremely limited availability and were correct and available on the easyJet Holidays website on 05/12/2012" but considered that did not absolve easyjet Holidays from providing data showing the holiday was available for purchase at the advertised price, at the time the complainant received the e-mail," said the ASA ruling.
"In the absence of such evidence we considered that the stated price had not been substantiated and concluded that it was misleading."
The ASA ordered easyJet to hold evidence to substantiate the availability of its holidays at the advertised prices in future.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season