EasyJet holidays teams up with SiteMinder
Tour operator easyJet holidays has partnered with SiteMinder to provide its 5,000 listed hotels the ability to booked until the last minute.
The partnership sees easyJet holidays integrated into SiteMinder’s platform.
This allows listed hotels to offer dynamic room rates and make their full inventory bookable.
The listed hotels can now optimise their yield and inventory.
Hotels on sale through easyJet holidays—which include the Palladium Hotel Group and Pestana Hotel Group—can now price their rooms on easyJet holidays based on travel demand.
SiteMinder’s distribution capability powers more than 100 million hotel bookings globally each year.
It is accessible to easyJet holidays via TravelGateX.
SiteMinder data shows that hotel bookings in various parts of Europe are now above 2019 levels, including in the UK, Spain, Portugal and Italy.
Additionally, bookings are largely being made by travellers close to their date of arrival.
Among hotels in the UK and Spain, just under half (49% and 45%, respectively) of all bookings made in the last two weeks are for stays this month.
“We’re really pleased to be able to tap into SiteMinder’s market-leading distribution capability for our listed hotels,” says Roy Stratford, Head of Commercial Partnerships at easyJet holidays.
“It is important that our listed hotels are able to benefit from the returning demand and apply a smarter, more competitive pricing strategy.”
“EasyJet holidays is a brand favourite and we are delighted to bring their hotels into the modern era of revenue management,” says James Bishop, VP of Ecosystem and Strategic Partnerships at SiteMinder.
Learn more about : easyJet Holidays ( United Kingdom )
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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