EasyJet unveils ’emotional’ ad campaign
EasyJet will launch a €12 million pan-European, multi-media advertising campaign tomorrow.
It says the campaign will bring to life the ‘wonder of air travel and seeks to inspire viewers’ imaginations when dreaming about their next getaway’.
A TV advert, which will be aired in the UK during Channel 4’s Gogglebox, shows a plane in flight above the clouds before transporting viewers through the imagination of a passenger on board.
The plane is flown by a female pilot, senior first officer Diana Gomes da Silva, and the film ends with the sun setting over the European landscape below and asks viewers to ‘Imagine where we can take you’.
The TV advert will be backed up by press, cinema, social and digital outdoor advertising.
Lis Blair, easyJet chief marketing officer, said: "This new brand campaign moves easyJet to a more emotional positioning as we continue our growth across Europe, using beautiful and imaginative travel imagery to inspire our customers."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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