Ecuador plans to lure travelers with Super Bowl ad
Ecuador is spending big to lure more US tourists by becoming the first foreign country to air a Super Bowl halftime ad.
The small South American nation is paying $3.8 million for the ad and eight other slots that will be shown during NBC’s ‘Today Show’ ahead of the big game.
The ad will be broadcast in 13 US markets including New York, Miami, San Francisco and Los Angeles potentially reaching a much larger audience than its 16 million population.
"Our small country offers travelers a large array of outdoor adventures, from beautiful beaches on the Pacific Coast, to the Andes Mountains, to the Amazon rain forest, to the Galapagos Islands," said Nathalie Cely, Ecuador’s ambassador to the US.
"Ecuador is a destination where you have a bit of everything so close, and that’s what makes us special," Cely said.
"We’re going to try very hard to tell the world in 30 seconds what Ecuador is about and how unique a proposition it is for Americans to visit."
The ads will feature the soundtrack of the Beatles’ song ‘All You Need Is Love’ following on from its tourism campaign ‘All you need is Ecuador’ which launched last year.
This helped increase visitation by 14% the Ecuador government said and the US is its second largest source market after Colombia.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt