Ecuador targeting growing Asia Pacific market
What is the strategy behind promoting a relatively new destination like Ecuador in the Asia Pacific market?
According to Ecuador International Markets Coordinator Oscar Lopez, it requires a two-pronged approach of targeted promotion and education.
Lopez, speaking exclusively to Travelmole.tv, says the target market is well-travelled clients, who have already visited Europe, and the US, and now crave something new.
"Now is the time to start promoting the destination in Asia Pacific as we know we will get better connections in the future," Lopez said, citing China, India and Australia as key markets.
Equally important is industry awareness of Ecuador’s tourism products.
"We are trying to educate tour operators and show them how to sell our product. We have an international campaign to do this through our website with information targeted specifically at tour operators," he said.
"We publish a travel trade magazine every two months where we concentrate on one main topic and focus on it to help educate our travel partners."
To supplement this educational webinars are conducted in several languages which tour operators can subscribe to and will then receive certification.
One of the major selling points of Ecuador, Lopez explains, is the compact size of the country.
"Tourists can fly just 30 minutes from Quito and be in the Amazon rainforest, drive two hours and be at the Pacific Coast, or take a short flight to the Galapagos Islands."
"We are a small country with four very diverse regions – the Galapagos Islands, Pacific Coast, the Andes Mountains and the Amazon rainforest. This is what we call the ‘four worlds.’
To view the full video interview click here
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive