Emerald merges river cruise, yacht brands
Emerald Waterways and Emerald Yacht Cruises have now officially merged into single global brand Emerald Cruises with the launch of its brand new website (www.emeraldcruises.co.uk).
As it prepares for the anticipated return of cruising, the cruise line is geared up for growth as it moves in to ocean cruising with its first five-star luxury superyacht, Emerald Azzurra, setting sail in January 2022.
Emerald Cruises will also introduce its ninth Star-Ship to the fleet when Emerald Luna takes to Europe’s waterways.
"We are excited to announce the move to our new single brand, Emerald Cruises, at the same time as launching new websites around the world. We believe moving to a single brand is perfect to support our long term growth ambitions as a leading small ship cruise company," said David Winterton, Global Director of Brand & Marketing, Emerald Cruises.
"In recent weeks, our portfolio of river and yacht cruises have seen a surge in popularity and we can’t wait to return to the water with our new and loyal guests, as soon as it is safe to do so."
The Emerald Cruises portfolio includes river cruises operating across Europe and Southeast Asia, a chartered river ship in Russia, as well as yacht cruising hosting guests on the Adriatic Sea, the Red Sea and along the Mediterranean coastline on board superyacht, Emerald Azzurra.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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