Emirates goes live onboard with sports action
Emirates, has launched ‘ice TV Live’ on board its aircraft, offering up to four channels of as-it-happens television viewing.
BBC World News in English, BBC Arabic, Euronews and, for sports fans, Sport24 – a channel dedicated to major sports events around the world – will be available.
A major sponsor of global sporting events, Emirates said it recognises the power of sport and its ability to connect people from around the world.
February’s Sport24 highlights include English Premier League and Bundesliga football matches.
Coverage of more events will be announced soon, but 2013 will feature coverage of Wimbledon and US Open Tennis, ATP Tour Masters 1000 Series, ATP World Tour Finals, US Open Golf, and the British and Irish Lions Tour.
In line with this week’s announcement of Emirates’ five-year global partnership with Formula 1, ice TV Live will also include coverage of the F1 races.
Ian Jarrett
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