Emirates shares a smile with Arsenal
Emirates has unveiled a new phase of its global Share a Smile campaign in partnership with Arsenal Football Club.
With the help of Emirates’ multilingual cabin crew, Arsenal players Mikel Arteta (Spain), Lukas Podolski (Germany) , Wojciech Szczesny (Poland) and Theo Walcott (England) share some well-loved football phrases in their own languages whilst showing off their footballing skills in a series of light-hearted videos.
Emirates Share a Smile was launched in February 2013. The first phase of the campaign featured 29 videos in 14 languages showcasing members of its cabin crew expressing quirky and unusual expressions and greetings from around the world.
Emirates and Arsenal have a long-standing partnership and in December 2012 the airline extended its shirt partnership with the English Premier League club until the end of the 2018/2019 season.
As part of the deal Arsenal’s home will continue to be known as Emirates Stadium up to 2028.
The companies’ relationship also extends across a number of other areas including a grassroots football project.
The Arsenal Soccer School, based in Dubai at The Sevens, Emirates’ purpose-built sports facility, aims to develop football talents in the UAE and surrounding Gulf region through top-class training methods.
Links to the featured videos can be found at:
Share A Smile Arsenal Style Playlist – http://bit.ly/SASarsenalstyle
Ian Jarrett
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