Emirates SkyWards, Accor’s ALL ramp up loyalty rewards
Emirates Skywards, the loyalty programme of Emirates and flydubai, and Accor’s ALL rewards scheme have expanded their partnership further.
They will now offer their respective members additional benefits through seamless conversions.
Emirates Skywards members who are also members of ALL can now convert their Skywards Miles into ALL Reward Points.
This unlocks Accor’s network of over 5,600 hotels in more than 45 Accor brands.
For every 4,000 Skywards Miles, members will receive 1,000 ALL Reward Points, which can be redeemed for stays, dining, or exclusive Limitless Experiences on ALL.com.
The partnership introduces two-way conversions between the two loyalty programmes.
ALL members can convert their ALL Reward Points into Skywards Miles, with 4,000 ALL Reward Points equating to 2,000 Skywards Miles.
Skywards Miles can be redeemed for rewards including flight tickets on Emirates and partner airlines, flight upgrades, gift cards, hotel stays, and event hospitality and other exclusive experiences.
Mehdi Hemici, Chief Loyalty and Ecommerce Officer at Accor, said: “Our members will have the ability to easily earn and redeem their Points and Miles, unlocking an exciting range of opportunities in new destinations where Emirates operates.”
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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