Enjoy Car Hire rebrands and prepares to enter new markets
Norwich-based Enjoy Car Hire has rebranded to EnjoyTravel.com as it gears up for expansion.
The company, which which celebrated its 10th anniversary last year, has relaunched its website with a fresh new design and translated into French, Italian and Portuguese.
Managing director Steve Dennis said: "We have been working on the re-brand and expansion for almost a year now. So, while right now is not the obvious time to unveil a new brand and announce an expansion, we are ensuring that our company is agile, remains lean in terms of overheads, is structured properly and is business-ready for when we emerge from the current situation.
"Italy, Portugal and France are amongst our biggest domestic markets and these countries will bounce back, so we are preparing for the future and gearing up for the time when travel is back on people’s agenda. We are also expanding into the Brazilian market with the addition of Portuguese.
"While travel is one of the last things consumers are thinking of right now, we remain open for business and are developing the building blocks of future growth for when the market inevitably bounces back."
Dennis said during the downturn the company is seeing an uptake of domestic travel, predominantly city centres and train stations, and that customers are still thinking ahead and booking for July through to the end of the year.
"We expect the return of domestic travel to grow ahead of international travel once restrictions start to be lifted and, as such, we are prepared digitally and operationally," he said.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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