Enter the Dragon: Cathay Dragon completes rebrand
Sunday, 23 Nov, 2016
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Dragonair has officially rebranded as Cathay Dragon, bringing the airline closer to Cathay Pacific in a launch that will provide customers with a more seamless travel experience across the airlines’ respective regional and international networks.
At an unveiling ceremony at the newly-named Cathay Dragon House, the airline’s headquarters in Hong Kong, Cathay Dragon CEO Algernon Yau said: "This is a momentous day in the history of Cathay Dragon and I am excited about the future of the airline and the fresh opportunities that our rebranding brings.
"As we align more closely with Cathay Pacific, new prospects will open up on multiple fronts enabling us to become stronger and thrive in this intensely competitive industry."
The Dragonair-to-Cathay Dragon brand conversion process started earlier this year following an initial rebranding announcement in January.
From today, passengers will be greeted with the new Cathay Dragon identity at check-in desks, boarding gates and lounges across the airlines’ networks, from crew uniforms to boarding passes.
The airline’s website will become fully integrated into a single shared website with Cathay Pacific in early 2017.
Passengers will also enjoy a more unified brand experience, from aircraft interiors and inflight services, such as pillows and blankets, seating, entertainment and meals, to the Marco Polo Club loyalty programme.
In addition, the G16 lounge in Hong Kong, which is currently undergoing an extensive renovation, will reopen as a group lounge in 2017.
Cathay Dragon operates a fleet of 42 passenger aircraft serving 52 destinations.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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