Etihad unveils new website
Etihad Airways has relaunched its website, etihad.com, to make it easier for passengers to book.
It said the new site, now live in 16 languages, had been redesigned from scratch.
It’s mobile-friendly, easier to navigate, has fewer pages, and pages load faster, according to the airline, making it easier for passengers to find the information they need.
Etihad chief digital officer Frank Meyer said: "Knowing travellers increasingly turn to digital channels to manage their journey, we completely redesigned our website to provide a superior digital experience."
As a result of newly integrated technology, which supports flight tickets booked through all channels – not just those booked direct with the airline – Etihad said there has been a 25% increase in passengers accessing self-service functions such as online check-in.
Future enhancements in the coming months include a new booking engine to provide a consistent end-to-end user journey which is mobile responsive and features a more user-friendly payment system, said Etihad. Passengers will be able to pay with cash, Etihad Guest Miles, or a combination of cash plus miles.
The next phase will provide a more seamless digital experience when navigating between Etihad Airways for flight bookings, Etihad Guest for loyalty offers, and Etihad Holidays for packages, with a view to letting guests manage their entire Etihad travel experience in one place, it added.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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