Eurocamp acquires Spain operator Alannia Resorts
Eurocamp parent company European Camping Group has acquired Spanish camping resort operator Alannia
ECG purchased the Alannia resort portfolio from Grupo Marjal and Corpfin Capital.
This acquisition will increase Eurocamp’s capacity in Spain, a key destination market for Northern European guests, particularly from the UK and Ireland.
Alannia’s five resorts, including three on the Costa Dorada, provide nearly 1,000 accommodation units and over 1,600 emplacements.
The camping resorts will soon be available to book for Eurocamp customers.
Founded in 1997 by Grupo Marjal, Alannia is Spain’s largest camping resort brand.
All five Alannia resorts are located next to beaches and feature tropical pool complexes, gyms, and beachside restaurants.
All are within easy reach of Barcelona and Alicante.
Ross Matthews, Chief Marketing Officer at Eurocamp said, “We’re incredibly excited to add the Alannia resorts. These resorts offer a fresh take on open-air holidays, blending modern facilities with a strong sense of place and service quality.”
ECG now owns or operate on more than 450 destinations in 11 European countries.
It handles over three million guests annually.
The acquisition is just the latest phase of expansion in Spain, following additions to the Group’s owned portfolio – including Neptuno in Pals and El Pinar in Blanes.
Eurocamp is reporting +11% booking growth into Spain this season.
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