Eurostar ad taking the proverbial
Reports from the UK say that an advert showing a tattooed skinhead urinating into a china teacup is being used to promote London’s new Eurostar service, with the posters having gone up on billboards in Antwerp, Brussels, Liege and Ghent to promote the new high-speed train connection to the English capital, aimed solely at the Belgian market.
“It’s fun, it’s supposed to show how cosmopolitan London is.” “Yes, I really think it says London is cosmopolitan,” Eurostar spokeswoman Lesley Retallack told Sky News UK.
“You could walk down Camden market and you can see someone like that.”
“It just captures your imagination, stops you, makes you think.” “People get it,” added Ms Retallack.
The campaign, created by a Belgian ad agency, also features John Cleese and his Ministry of Silly Walks along with Tony Blair, Margaret Thatcher and John Major apparently bursting Union Flag balloons.
“The whole idea is that London is just around the corner.” Belgians absolutely love the British and follow them closely,” said Miss Retallack
“The adverts are meant to show how cutting edge London is, the amazing mix.”
“It’s all meant to be very humourous, very funny and to get across the message that London is just around the corner.”
“We wouldn’t do something if it meant people were put off coming to London and they have been enormously effective.”
Since the posters went up on November 14 only one member of the public has complained, said Ms Retallack.
A report by The Mole…….yes well!
John Alwyn-Jones
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive