Eurostar moves to rich content on Travelport
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Eurostar has signed an agreement with Travelport that will allow it to use rich content and branding to reach online and offline travel agencies and travel management companies worldwide.
It it the first rail operator to sign such a deal with the distribution company.
More than 260 airlines have already signed up to the rich content which means they can differentiate themselves through strong visuals and detailed description of their products and services.
Derek Sharp, senior vice present and managing director, air commerce at Travelport, said: “Today’s announcement further enhances and strengthens the cooperation between Eurostar and Travelport.
“It also marks another significant milestone for rich content and branding as Eurostar is the first rail operator that can display rich content in a way which replicates the consumer experience online."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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